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The title of this article is: In Search of Diversity: The article described how three authors analyze the publications of four Marketing journals, and how they relate to each other against their mission statement. One finding that these authors found out was that the Journals that claim to be diverse, failed to be as diverse as their mission states, and other journals that make no claims on diversity tend to be very diversified.
Another finding is that the journals tend to stay stable with time even if the editors of the journals try to change their ways. The article starts by saying that there is many articles in journals that are descriptive research, and that they have touched many aspects of researching different articles that are being published, but one thing that these descriptive papers have not doneis to address diversity.
What the authors want to know is how diverse are the journal publications. Moreover, how the level of diversity configures with the mission statement of each journal.
They also wanted to know how diversity of each journal compares with each other. The authors argue how diversity is very important in academic publishing. They define diversity in which the journal is open to publishings in a variety of topics.
The article reports on three studies they used to test out how diverse were the journals. The authors first focussed on four journals that represent the concept of major marketing journals. Journal of Marketing Researchand marketing Science. Then the authors formulated a way to randomly select a sample of each of the published articles of each journal.
After carefully selecting the articles they started on the first study which was on how the journals used works cited in a diverse way, such as who they cited most and how broad were the subjects cited. In the second study, the article reviews the concentration of the context in its citations.
They discovered that three of the journals become less diversified over time. The third study was on the consistency of subjects throughout a thirty-year period.
So the article clearly explains the mathematical logic between the trends used by each other over a period of time. The article discusses the important finding, in which they discover that Journal of Consumer research which states to be diverse does not seem to be as diversified as they want to be.
The journal of Marketing Research which claims to be very logical in one method actually appears to be very diverse.
In conclusion, the article discusses how it discovered that despite the similarities in these journals, they seem to be evolving into being very different form each other.
By using different methods to gather research; such as one using field data, instead of lab data others using verbal logic over mathematical logic.
The author also discusses what the editor should do to further enhance its journal to be more diversified. Choose Type of service.For this next essay, you will build on this work, and write a page thesis-driven comparative analysis essay on these two texts. Your essay should present a thesis that grows out of your analysis of these two texts and uses subsequent claims/evidence from the texts to explore and support this argument.
The editors have every right to reject an essay before sending it out for peer review, but it is insulting to be told that an article has been peer reviewed (though we can't show you what they've said!) when it .
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Information Technology Comparison Essay by cee-cee Information Technology An analysis of two peer-reviewed articles on information technology: "The Comparative Effectiveness of Sponsored and Non sponsored Links for Web E-commerce Queries " by Jansen and "Leveraging Search Marketing" by the Marketing Leadership Council.
English journals due: subject a comparative analysis required. Achieve an essay services, likes 14 talking about this type of color. Forget about edvard munch scream essay on your college papers college and is comparative an essay page of.
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